Faire Marketing

Faire Marketing blog

From user testing to marketing automation, with our take on strategy and planning, we cover it all over on the Faire blog. Brush up on marketing knowledge aimed at small business owners, where we explain the jargon and cover the elements that matter to you.

Happy reading…

I’m thrilled to be shortlisted in two categories for awards in business excellence!

Chess piece on board in black and white

What’s the difference between a strategy and a plan when it comes to content? Do you really need both?

Just back from the Yorkshire Post Rural Awards 2021…

You’ve got a great business idea… What now? How do you reach and engage people? What should you do first?

Grow or sustain: is it possible to grow your business at the moment? Should you be planning for survival or development?

Media is often divided into three categories: paid, owned and earned. Each of them is an opportunity to influence potential customers, but …

Here’s a short introduction to Faire Marketing – my approach, background and more.

You already know you want to make improvements to your website, and you’re looking for data to back up your assumptions. How …

These acronyms are all used when talking about making website improvements, but they all mean different things. Here’s how to know what …

Wishing you had time on your hands? Here are the best basics for getting started with business and marketing automation. Automated processes …

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