Faire Marketing


The latest in news, views and updates: this is Faire Marketing's take on all things digital marketing.

Happy reading…

From user testing to marketing automation, with our take on strategy and planning, we cover it all over on the Faire blog. Brush up on marketing knowledge aimed at small business owners, where we explain the jargon and cover the elements that matter to you.

Michelle Millar announced in Digital Women's Top 50 Digital Women to Watch list

Michelle Millar, Director of Faire Marketing, has been named One of 50 Digital Women to Watch in 2022 by online community and digital learning platform, Digital Women.

Laptop showing Google Analytics overview on a desk surrounded by a coffee cup, glasses and Faire Marketing's framed logo

Google Analytics is phasing out its Universal Analytics (UA) properties from next summer in favour of GA4. You’ll need to act now as data is not being migrated or stored indefinitely.

From a marketer’s perspective, it’s really helpful if you have lots of assets to help show who you are as a company – not just photos, videos or graphics, but your website, social media presence, resources, testimonials, case studies, even staff count too. But what if you don’t have some of these? Or you’ve already […]

Did you know that Yorkshire B2B businesses could receive funding for digital investment?

I’m thrilled to be shortlisted in two categories for awards in business excellence!

What’s the difference between a strategy and a plan when it comes to content? Do you really need both?

Just back from the Yorkshire Post Rural Awards 2021…

You’ve got a great business idea… What now? How do you reach and engage people? What should you do first?

Grow or sustain: is it possible to grow your business at the moment? Should you be planning for survival or development?

Media is often divided into three categories: paid, owned and earned. Each of them is an opportunity to influence potential customers, but there are positives and negatives to each of them. Here’s the lowdown on the digital side.