Blog

Media is often divided into three categories: paid, owned and earned. Each of them is an opportunity to influence potential customers, but there are positives and negatives to each of them. Here’s the lowdown on the digital side.

Here’s a short introduction to Faire Marketing – my approach, background and more.

You already know you want to make improvements to your website, and you’re looking for data to back up your assumptions. How should you obtain that data, and what should you look out for? When you’re looking at improving the UX,...

These acronyms are all used when talking about making website improvements, but they all mean different things. Here’s how to know what you’re talking about. UI (User Interface), UX (User Experience) and CRO (Conversion Rate Optimisation) are all elements that...

Wishing you had time on your hands? Here are the best basics for getting started with business and marketing automation. Automated processes may seem out of reach for small businesses, but there are some things you can automate for very...

Have you been planning your marketing for this year? Don’t let last year put you off your planning. I’d always recommend researching, writing and following a marketing strategy… and the whole Covid situation doesn’t change that. A strategy is based...

Who are your ideal customers? Where do they hang out online, and what kind of content do they consume? Researching your target audience isn’t exactly ground-breaking marketing, but it’s a step often missed by SMEs, when assumptions replace data. Tell...

2020 could prove to be a pivotal point of change in buyer behaviour, in both B2C and B2B markets. Confined to our homes for extended periods, long-established habits are evolving, with more people researching and buying online and associated expectations...